I build and grow software products with internal and external teams.

Rachio · Smart Watering Technology Company

Contractor · Product Management and Growth

I was hired to build channel-growth and enterprise-level program-facilitation platforms. We worked alongside the CX, Sales, and Engineering teams to scope, deliver, and optimize these software products:

Rachio Pro Finder

The Rachio Pro Finder allows consumers to search, find, and hire Certified Rachio Pros for irrigation-related services. The objective was to decrease the volume of pro-request support tickets with a self-service tool.

From initial concept to production, we built the web app and admin area in just under three months. In the next three months, we expanded Pro search coverage from 0% to 72% and nearly eliminated support requests from consumers wanting to find a local Rachio Pro.

Rachio Utility Programs

The Rachio Utility Microsites [example] allow eligible homeowners to claim local Rachio offers from enterprise-level municipality partners. The landing pages explain the offer, verify eligibility, handle eSignatures, process payments, and electronically-schedule installation appointments.

We also built a custom admin portal that allows Rachio stakeholders to easily administer these programs and track the resident redemption data.

Across all programs we set up automated email campaigns to bolster a 21% conversion rate for all website traffic and a 41% conversion rate for eligible homeowners with price points ranging from free to $170.

Partner Employee Discount Programs

The Rachio Employee Discount Programs [example] allowed B2B partners to distribute unique, one-time use coupon codes to their employees that could be used on Rachio.com.

Bundlify · Freelancer Invoicing Software

Co-founder · Product Management

Worked with technical co-founder to build static marketing site, style guide, MVP web app, and admin portal for a SaaS invoicing product.

Bundlify Marketing Site

The Bundlify Marketing Site is optimized for search and signups. We built out the homepage, features, pricing, and blog.

As a static site it loads in under 0.5 seconds and already ranks for some of our top keywords. You can read more about how we optimized our marketing site here.

Bundlify Design System

Before we built the MVP, I created live mockups for each page, screen, and flow. Then we converted those components and elements into the Bundlify Style Guide.

The goal of the style guide was to standardize all UI, UX, and internationalization to maximize development speed. It worked! With the style guide in place we built the MVP in under three months with one developer. You can read more about how we built our design system here.

Bundlify Web App

We built Bundlify as an invoicing alternative for professional freelancers that want to send invoices from their branded website. Think Shopify for freelancers.

In three months we created the invoicing system, Stripe integration, domain connection, transactional emails, login, and signup. Then we spent another three months fine-tuning the edge cases, building the payment subscription, and automating conditional onboarding emails.

If you’re looking for a great way to send branded invoices [or just want to experience what built], sign up here 😃.

AwesomeWeb · Simple Freelance Marketplace

Co-founder · Product Management and Growth

Worked with co-founders and contracted designers and developers to define, build, launch, and grow a freelance marketplace.

Monument · Web Marketing Company

Owner · Freelance Website Design and Development

YET · Young Entrepreneur Tournament

Creator · Program Training and Facilitation

Entrepreneurship has always been an important part of my life. The YET was my way of sharing it.

Our mission was to help young people serve customers with a simple perspective on entrepreneurship.

Our participants started dozens of companies, served hundreds of customers, made thousands of dollars, applied for patents, sold their products online and on shelves, changed local legislation, and donated hundreds back to charity… all before they graduated high school.

I ran it in Fort Collins, Denver, and Boulder from 2011-2015.

I thought it was gonna be lame, but it wasn’t.
– Lizzy, 13-year-old participant

JuniorBiz · Young People, Grownup Business

Owner · Website Development and Published Author